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Enterprise Features

PLAYING BY INSTINCT – Unlimited Magazine

Within a year, Instinct Entertainment wants a million Japanese mobile phone users to be designing games for their own cellphones. Ambitious? You bet. In one of his old schoolbooks, Dan Milward wrote that he wanted “to make games for a living”. Looking back, he can’t remember writing it or even thinking it, but it’s not far from the truth. Milward is at the helm of Instinct, a whizz-bang creative agency in Wellington that is about to enter Asia’s saturated mobile content market. Milward has built a novel piece of software that allows anyone to design games for mobiles. It has the potential, some say, to become the YouTube of the gaming world. Read more…

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THE KIDS ARE ALRIGHT – Unlimited Magazine

They’re serving the community, tackling the recession, and boosting the innovation sector. Is anyone still complaining that today’s young professionals want it all? Many charities have been put under the spotlight in recent months, with claims about greedy middle-men, overpaid executives and fruitless marketing campaigns. Of the 97,000 charities in New Zealand, many seem invisible to the business sector. Perhaps that’s why businesses account for only seven percent of charitable giving. Sounds bleak? Not for much longer. Fresh-faced young thinkers are finding new ways to “make a difference”, but take note: they’re not willing to walk away empty-handed. Read more…

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POWER TO THE PEOPLE – BMI Voyager Magazine

Jimmy Wales’ dream is to bring the sum of human knowledge to every person, at no cost, in their own language. But has Wikipedia, his online information empire, become too big to manage? They are calling it ‘death by Wikipedia’. Every so often, a high profile individual is written off to the annals of history; according to their Wikipedia profile, at least. Many have been ‘killed off’ in this unspectacular fashion, including Ted Kennedy, Oprah Winfrey and Steve Jobs. The website that is to blame is known for its unpredictability. Some of Wikipedia’s pages are defaced, while others are incomplete, or contain ‘facts’ muddied by fiction. Universities have banned use of the site, and journalists have been advised to ignore it. Read more…

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